Episode 36 - Better, Faster, Cheaper Marketing with Louis Gudema

October 13, 2017
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MMS_Louis_Gudema_facebook-post.jpgIn this episode Shakira M. Brown a.k.a The Small Biz Whisperer chats with Louis Gudema seasoned marketing expert on how small businesses can have “Better, Faster and Cheaper” Marketing. Gudema ids the president, of revenue + associates a marketing agency based in Massachusetts. During this insightful discussion Gudema applies his years of experience working with companies of all sizes to explain just how entrepreneurs should approach their marketing strategy.Gudema shares the three-step process for building a successful small business marketing program and his viewpoints on social media marketing for lead generation. 

In commenting on his own experience as an entrepreneur Gudema says he has always allocated 10 percent of his company budget toward marketing to reach his goals, “When you look across a myriad of industries marketing done well has a huge return on investment. And that’s how companies can grow faster.” 

Gudema who has worked with virtually every kind of organization, from small non-profits to MIT startups to the Fortune 10 also shares details about his proprietary Bullseye Marketing Framework which offers a method for small- and mid-sized companies to grow as quickly and inexpensively as possible.

Show Notes

Need to clarify your message or personal brand? Sign-Up for Private Brand Coaching for Your Small Business with Shakira M. Brown The Small Biz Whisperer 

Learn more about how to hire Shakira to help you with your business or to speak at your next event: http://shakirabrown.com

Click here to check out Shakira's Hot List of Business Productivity tools and resources 

Follow Me on Twitter: @SmallBizWhisper

Subscribe to this Podcast in iTunes (please leave a review if you like what you hear!)

Subscribe to this Podcast in Google Play

Subscribe to this Podcast in Stitcher 

 

Check Out Louis Gudema 

Websitewww.revenueassociates.biz

Email: Louis@revenueassociates.biz

TwitterL @LouisGudema

 

Be a guest on Moment Masters Show

- email podcast@momentmasters.com 

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Episode 35 How to Fear LESS with Randi Levin (Strategies for Success)

September 5, 2017
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Randi Levin Talks Fear on Moment Masters PodcastIn this episode Shakira Brown a.k.a The Small Biz Whisperer speaks with transitional life strategist Randi Levin. Randi Levin is a nationally recognized transitional life strategist, author, keynote, and reinvention influencer and founder & CEO, Randi Levin Coaching. Her core belief is that we each have the choice and the power to carve out and curate our own legacy based on embracing and understanding our ongoing evolution. Utilizing a “what’s next mindset,” Levin applies her Signature GPS Coaching System incorporating growth, purpose, and success to empower women to pivot and refresh their lives; becoming a legend in them.

Levin says it’s important to stop listening to other people’s limiting beliefs and at some point” listen to our heart and mind and take some action on how we want to show up.”

Levin shares her insights on how anyone can FEAR LESS by focusing on what you really want and to have an understanding of how you are going to get there. Levin encourages envisioning where you want to be vs. spending time fearing what happens when you get there. In this episode you will learn how to avoid fear of success and how to take bigger actions to achieve what you want. We had a powerful conversation, plus Levin generously provides some free downloads for you further your capability of fearing less.

Show Notes

Need to clarify your message or personal brand? Sign-Up for Private Brand Coaching for Your Small Business with Shakira M. Brown The Small Biz Whisperer

Learn more about how to hire Shakira to help you with your business or to speak at your next event: http://shakirabrown.com

Follow Me on Twitter: @SmallBizWhisper

Subscribe to this Podcast in iTunes (please leave a review if you like what you hear!)

Subscribe to this Podcast in Google Play

Subscribe to this Podcast in Stitcher 

 

Connect with Randi Levin

http://randilevincoaching.com 

Don't forget to download your free audio of her fear workshop

http://randilevincoaching.com/download-free-audio/

Go to her home page to check out the Reinvention Summit collection workshops available for $79. Check out those audios available to help pivot and change your life.

 

Have questions for her? Email her at randi@randilevincoaching.com 

 

 

 

Episode 34 -The Accidental Author with Entrepreneur, Scholar Roy Huff

July 28, 2017
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MMS_Roy_Huff_FB.jpgIn this episode Shakira Brown a.k.a The Small Biz Whisperer speaks with life hacker entrepreneur and accidental author Roy Huff. Roy has an inspiring story. After graduating high school a year early, he moved to Hawaii at the age of seventeen with only $100 in his pocket to start a new life to escape the cycle of poverty in his family. He has since become a very successful author and has earned five degrees in four different disciplines spanning liberal arts, history, education, and geoscience. He has worked on projects such as NASA's GOES-R Proving Ground and has co-authored peer-reviewed research, which has graced the cover of the Bulletin of the American Meteorological Society (BAMS).

Roy is no stranger to the rewards of hardwork and knows that it is a means to an end,"A person could buy into their own hype and think that the reason they have done well up to a certain point is because they are intelligent, have good genes or whatever. But the simple truth is it comes down to deliberate practice and the amount of effort they can put in to doing something."

Today, Roy is committed to promoting education, applied science, individuality, creativity, and above all, hope. He grew up on the East Coast, but has lived in Hawaii for more than half his life where he currently resides and creates new worlds with the stroke of his pen.

Listen to this episode to learn a bit about his journey and also hear about what’s in his self-help book, Think Smart, Not Hard, which shares some of the strategies he has learned to achieve success and happiness. Be inspired by Roy's story of perseverance and ingenuity to break free of any personal roadblocks you may be facing.

Show Notes

Need to clarify your message or personal brand? Sign-Up for Private Brand Coaching for Your Small Business with Shakira M. Brown The Small Biz Whisperer

Learn more about how to hire Shakira to help you with your business: http://shakirabrown.com

Follow Me on Twitter: @SmallBizWhisper

Subscribe to this Podcast in iTunes (please leave a review if you like what you hear!)

Subscribe to this Podcast in Google Play

Subscribe to this Podcast in Stitcher 

 

Buy Roy’s Books

Think Smart Not Hard: 52 Key Principles to Success and Happiness by Roy Huff

Everville Box of Set of 3 - by Roy Huff

 

Other Books Roy Mentioned

The E-Myth Revisited by Michael Gerber - if you have not read this book, well you need to now  (via Amazon.com)

Outliers by Malcolm Gladwell 

Think and Grow Rich by Napolean Hill

Mindset: The New Psychology of Success by Carol Dweck

Start with Why by Simon Sinek

Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers by Tim Ferriss

 

Connect with Roy

Links: Website http://royhuff.net

Instragram @owensageblog

Twitter @evervillefans

Facebook https://www.facebook.com/Roy-Huff-214605332007995/ 

Goodreads https://www.goodreads.com/evervillefans ; 

 

Be a guest on Moment Masters Show

- email podcast@momentmasters.com 

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Episode 33 - Entrepreneurs Summit 2017 Leading Small Business Experts Wrap-Up Show

July 9, 2017
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MMS_33__BE_wrap_facebook-post.jpgThe official Moment Masters One Year Anniversary episode! Shakira Brown a.k.a The Small Biz Whisperer shares interviews with celebrities and business gurus that she gathered in May 2017 while attending the Entrepreneur’s Summit in Houston hosted by Black Enterprise (BE) magazine. Shakira was there as an BE contributor and a member of invited press.

Shakira brings you some of the top speakers from this annual event which was jammed packed with star power, enlightening panels, and multiple breakout sessions that empowered attendees with the tools and knowledge to take their businesses to the next level. In this episode you will hear from:

Brandon Andrews (@brandontalks), Senior Consultant with Value Partnerships who works on Casting for Shark Tank and Steve Harvey’s Funderdome. Hear my interview with Brandon to for a few tips on how to prepare to be on business competition shows.

 Melinda Emerson a.k.a. The Small Biz Lady (@SmallBizLady) who shared “A good idea is still a good idea three weeks from now, you need to do some research to see if there is a market for your idea.”

Lisa Ascolese a.k.a. The Inventress (who shared when it comes to taking your invention to market that “It is very important to have access to capital because as you know NOTHING is for free”

Ramon Ray (@ramonray)  Entrepreneur , journalist and founder of Smart Hustle magazine shares that one key component to personal branding that is good for any business is happiness “Too many people do not exude with happiness”

This episode also includes excerpts from Ray’s BE Summit presentation on personal branding that you definitely don’t want to miss.

Plus, listen to the end for a BONUS interview with a well-known celebrity entrepreneur who is also a FIVE-time Grammy award winning songtress that you don’t want to miss.

Whether you are running a business now or planning to this episode has solid advice that you can follow at any stage.

 

Show Notes

Need to clarify your message or personal brand? Sign-Up for Private Brand Coaching for Your Small Business with Shakira M. Brown The Small Biz Whisperer

Check out this Websites: http://njprexpert.com

Follow Me on Twitter: @SmallBizWhisper

Subscribe to this Podcast in iTunes (please leave a review if you like what you hear!)

Subscribe to this Podcast in Google Play

Subscribe to this Podcast in Stitcher 

 

Connect with Moment Masters Show Guests:

Ramon Ray

Bio - http://www.ramonray.com/about-ramon 

Smart Hustle Magazine www.smarthustle.com and www.smarthustlecommunity.com

YourSizzleVideo.com – 60-90 second video production for small business blogs for only $149 – Check it out!

Twitter @RamonRay 

-------

Lisa Ascolese – The Inventress

Bio - https://www.aowie.com/about-aowie 

Check out her website at www.Inventingatoz.com 

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Melinda Emerson

Bio -  http://succeedasyourownboss.com/about/ 

SmallBizlady.com – Check out her blog!

Twitter and Facebook @smallbizlady

 Check out Melinda's books - 

Brandon Andrews

Bio - http://valuespartnerships.com/brandon-andrews/

Twitter @brandontalk 

 

Yolanda Adams

http://yolandaadamslive.com/v2/

http://www.yolandaadamscoffee.com/

 

Be a guest on Moment Masters Show

- email podcast@momentmasters.com 

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Episode 32 - Mastering the Art of Getting Sh*t Done w/ Bedros Keuilian Top Business Coach

June 20, 2017
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Bedros_Keuilian.jpgIn this episode Shakira Brown a.k.a The Small Biz Whisperer is joined by legendary fitness entrepreneur Bedros Keuilian who went from starting as self-described clueless entrepreneur and evolved into a kick ass CEO who turned his small personal training business into a multi-million dollar enterprise. Now Bedros advises and consults with entrepreneurs from all industries to share his insights and strategies for six and seven figure success. Through his workshops and speaking engagements, Bedros trains eager business leaders how to master the art of what he calls, “Getting Shit Done.”

Bedros is a high performance business consultant and the founder CEO of the fastest growing fitness franchise; Fit Body Boot Camp. He's known as the hidden genius that entrepreneurs and New York Times Best Selling authors turn to when they want to sell more of their products, services, books and high level coaching and consulting programs. 

Bedros is best known for his ability to help his clients quickly establish expert and authority positioning so they can become the industry recognized leaders in their field. He's famous for helping 24 of his clients go from being in debt to growing 7 figure generating empires, and helping thousands more turn their passion into multiple six figure businesses. 

You will learn about his early beginnings as a child immigrant from communist Soviet Union to his brilliant success in leveraging his “Immigrant Edge.” Wanna learn how to really get shit done? Listen to this episode.

Show Notes

Sign-Up for Private Brand Coaching for Your Small Business with The Small Biz Whisperer

Check out this Websites: http://njprexpert.com

Follow Me on Twitter: @SmallBizWhisper

Subscribe to this Podcast in iTunes (please leave a review if you like what you hear!)

Subscribe to this Podcast in Google Play

Subscribe to this Podcast in Stitcher 

 

Interview Notes for Bedros K. :

Check out Bedros on Facebookhttps://www.facebook.com/FitnessMarketing/

Learn more about his strategies -  http://bedroskeuilian.com/, http://7figuremastermind.com/ and http://renegadefitnessmarketing.com/

Check out his fitness products - http://www.keuilian.com/

 

Buy the Books Bedros Mentioned on the Show:

The E-Myth Revisited by Michael Gerber - if you have not read this book, well you need to now  (via Amazon.com)

The Perfect Day Formula: How to Own the Day And Control Your Life 

(via Amazon.com)

 

Be a guest on Moment Masters Show

- email podcast@momentmasters.com 

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Episode 31 - Uncovering Brand Positioning w/ Advertising & Branding Expert Robert A.B. Sawyer

June 15, 2017
00:0000:00

Robert_Sawyer.jpgIn episode 31 of the Moment Masters Show host Shakira M. Brown a.k.a The Small Biz Whisperer go in-depth on branding with advertising and branding genius Robert A.B. Sawyer. Sawyer who has over 30 year of experience branding and developing marketing strategies for businesses of all sizes across a myriad of industries thoughtfully reminds us that branding is not defined by the business but more so by its customers. His impressive background in the world of advertising and branding includes working with some of the leading advertising firms in the world including Ogilvy Mather, R/GA • Saatchi & Saatchi Young & Rubicam and Ziccardi and Partners. The brands he has helped shape include American Express, AT&T, DHL Asia, Hitachi, OTIS and Pepsi Cola Company, among man others. He is also a published author of two books: Kiss and Sell Wriitng for Advertising Redesigned and Rekissed  and American Lullaby.

Sawyer says “When we are talking about the process of building its about building value and the first step is to begin internally. It is important for all employees to have the same point of view no matter how many employees you have it. He says everyone must be on message or stay on brand.” Our discussion goes quite deep and by the end of listening to this episode you will have a clear understanding of what branding is and most importantly understand why you must view your business as something fluid and dynamic that must be continuously monitored. Sawyer warns that you can’t do that if you are not certain what your business actually is. 

Plus, find out why branding is as granular as the quality of the type of promotional items you hand out to prospects and why Sawyer believes that having a feeling of insecurity in business is not as bad as you may think.

Show Notes

Sign-Up for Private Brand Coaching for Your Small Business with The Small Biz Whisperer

Check out this Websites: http://njprexpert.com

Follow Me on Twitter: @SmallBizWhisper

Subscribe to this Podcast in iTunes (please leave a review if you like what you hear!)

Subscribe to this Podcast in Google Play

Subscribe to this Podcast in Stitcher 

 

Interview Notes:

Find Robert Sawyer on Linkedin - https://www.linkedin.com/in/rwordplay/

Check out Robert Sawyer's website - http://rwordplay.com/

 

Pick up Robert's Books 

Kiss and Sell Writing for Advertising Redesigned and Rekissed  (an amazing book that unwraps some leading ad campaigns over the years. Use it to leand and for ideas.

American Lullaby (Poetry) 

 

Be a guest on Moment Masters Show

- email podcast@momentmasters.com 

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Episode 30 - Empowering Small Businesses Across America w/_Bonin Bough Host CNBC Cleveland Hustles

May 29, 2017
00:0000:00

Shakira_Brown_and_Bonin_Bough2.jpgIn this special episode Shakira M. Brown a.k.a The Small Biz Whisperer sits down with Bonin Bough host of CNBC’s Cleveland Hustles which is executive produced by NBA star Lebron James during his keynote presentation at Black Enterprise Magazine’s Entrepreneurs Summit in Houston on May 18, 2017. The Small Biz Whisperer was in the audience LIVE as invited press covering the event for this podcast.

Bonin has an amazingly impressive background in branding and marketing having worked for Mondelez International (formerly Kraft Foods) and launching some seriously iconic branding campaigns. He is a recognized speaker and an award-winning marketing and branding expert. Bonin is extremely passionate about helping small businesses grow and is traveling across the nation talking to as many small businesses as possible and connecting them through his initiative “The B-Suite” available on YouTube. He is also now a published author you can check out his book titled Txt Me (646) 759-1837 available on Amazon.com. This exclusive interview with Bonin Bough backstage during the BE Entrepreneur’s Summit reveals great advice on how small business leaders can think more innovative and of all things El Salvador.

Show Notes:

Private Brand Coaching for Your Small Business with The Small Biz Whisperer

Check out this Websites: http://njprexpert.com

Follow Me on Twitter: @SmallBizWhisper

Subscribe to this Podcast in iTunes (please leave a review if you like what you hear!)

Subscribe to this Podcast in Google Play

Subscribe to this Podcast in Stitcher 

Interview Links

Text Bonin (seriously) at 646-759-1837

q?_encoding=UTF8&MarketPlace=US&ASIN=194

Buy Bonin’s Book  "TXT ME  646-759-1837" on Amazon.com

Check out the B-Suite on YouTube https://www.youtube.com/user/BBoninBough

Twitter: @BoughB

Check out Bonin's website for more info and to hire him as a speaker: http://bboninbough.com/

Be a guest on Moment Masters Show - email podcast@momentmasters.com 

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Episode 29 - From Scrappy Start-up to $20 Million in Sales with Connor Gillivan CMO FREEEUP.COM

May 11, 2017
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img0d5055e2cIn this episode Shakira M. Brown a.k.a The Small Biz Whisperer talks amazon selling and bootstrap start-up success with Connor Gillivan. Connor is a 27 year-old serial entrepreneur and best selling author on Amazon. After becoming an expert in eCommerce on Amazon, he worked to build a 60 person team and generate over $20 million in sales. He currently is the co-founder and CMO of FreeeUp.com, an online hiring platform bringing together high quality freelancers and growing businesses. The company vets hundreds of remote workers in eCommerce, digital marketing, and web development every week keeping only the top 1% then offers them to their clients for $5 to $50 per hour. 

Connor is a master of effective supply and demand. As a college student he and his now business partner created a dorm room-based used textbook reselling business on Amazon.com designed to offer a more competitive price on used textbooks than college campus bookstores. From there they created partnerships with manufacturers which led to having a drop ship business in which they didn’t touch most of what they sold on Amazon.com and the rest is $20 million in sales history. 

Connor is a best selling author on Amazon.com for his book Free Up Your Business: 50 Secrets to Bootstrap Million Dollar Companies. The book shares 50 lessons entrepreneurs can implement to become better at delegating and building high quality teams for their businesses. 

Connor shares his inspirational journey with me from college student to successful entrepreneur and shares some of the steps he and his business partner took along the way to reach multi-million dollar success. If you have been thinking about selling anything on amazon.com or building an online business listen to this episode to get tips and insights worth millions.

Show Notes:

Private Brand Coaching for Your Small Business with The Small Biz Whisperer

Check out this Websites: http://njprexpert.com

Follow Me on Twitter: @SmallBizWhisper

Subscribe to this Podcast in iTunes (please leave a review if you like what you hear!)

Subscribe to this Podcast in Google Play

Subscribe to this Podcast in Stitcher 

Interview Links

Pick up Connor's Book on amazon.com: Free Up Your Business: 50 Secrets to Bootstrap Million Dollar Companies

FreeeUp.com to hire or signup as a freelancer

Check out Connor's blog where he writes  about eCommerce, entrepreneurship, and startups: www.connorgillivan.com

Connect on social

Be a guest on Moment Masters Show - email podcast@momentmasters.com 

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Episode 28 Increase Sales with Effective Communication with Gloria Cirulli

May 2, 2017
00:0000:00

img0360657d6In this episode Shakira M. Brown a.k.a The Small Biz Whisperer gets down to sales communication basics with Gloria Cirulli, a self-proclaimed powerhouse communicator in speaking, training, networking and writing shares her in-depth knowledge of effective communications to create sales messages that resonate.

Gloria says that people who believe they have the “gift of gab” often are missing the mark because communication is not just speaking or writing – its about listening and the power of observation. 

Our conversation hones in on how using silence allows most people to better communicate. In addition Gloria shares her insights on why people who feel like they are “terrible at selling” actually just need to be stronger communicators to be able to ask for a sale or ask to be paid.

Gloria’s background also includes bringing together entrepreneurs and professionals to share their expertise she does a lot that through the eWomen Network. Gloria is a monthly columnist for the Gannett syndicationGloria is a contributing author, in the books “Breakthrough RESULTS, Get RESULTS!” and “Remarkable RESULTS!” Our conversation includes lots of helpful tips to take your sales game up a few notches to help you be a better listener to find what exactly your prospects want and need. Enjoy it?

 

Special Offer: Communicate Better with a Clearer Message:

Do you feel you have great product or service but continue to struggle at getting people to buy it? Maybe when you are out networking and you try to explain it everyone looks at you confused? Or perhaps you just don’t know how best to clarify you message? Well I have a program for you. My private intensive brand program is designed for someone like you who is ambitious and works hard on your business and is ready to invest in your future success.

My Private Intensive Brand Coaching progam begins by reviewing the new brand’s reason for being, its value proposition, and its mission in the marketplace. Often, we help to refine and strengthen that proposition. Get the help you need to clarify your business message TODAY. Click the button below.  

Get Help With Your Brand

Check out this Websites: http://njprexpert.com

Follow Me on Twitter: @SmallBizWhisper

Subscribe to this Podcast in iTunes (please leave a review if you like what you hear!)

Subscribe to this Podcast in Google Play

Subscribe to this Podcast in Stitcher 

Show Notes:

Check out Gloria's website : http://gloriacirulli.com

Reach out to her about her special offer 732-266-3293

Take the Bank Code Challenge at: http://mybankcode.com/gloriac

Be a guest on Moment Masters Show - email podcast@momentmasters.com 

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Episode 27 Building your Business - Gaining Credibility When People Dont Know You w/ Melissa Forziat

April 9, 2017
00:0000:00

Melissa_Forziat__headshot.jpgIn this episode Shakira Brown a.k.a The Small Biz Whisperer talks it up with Melissa Forziat founder of Melissa Forziat Events, an event and marketing consulting firm based in Seattle, Washington which works with small business owners and nonprofits to develop impactful events and strategic marketing plans. Demonstrating a keen openness, Melissa shares her personal story on how her early aspirations as an athlete stalled but led her into career in event planning for the Olympic Winter Games, Rugby World Cup, and US Olympic Committee. Credibility has been at the heart of growing her personal brand and she shares how anyone can leverage trust to establish a position in your marketplace.

“Building credibility is critical all along the way, and on two sides: if we don’t believe we’re credible, nobody else will,” said Forziat. “It’s something that’s been part of my story the entire way.”

 Melissa is also the author of the eBook, Small Business Marketing on a Budget available at MelissaForziatEvents.com. Shakira and Melissa have an amazing conversation that extends to how their networking strategies shaped their careers and how every small business owners can leverage their own ingenuity to grow their enterprises without spending a fortune.

Check out this Websites: http://njprexpert.com

Follow Me on Twitter: @SmallBizWhisper

Subscribe to this Podcast in iTunes (please leave a review if you like what you hear!)

Subscribe to this Podcast in Google Play

Subscribe to this Podcast in Stitcher 

 

Show Notes:

Melissa Forziat Events - http://melissaforziatevents.com/

Download Melissa's free eBook - Small Business Marketing on a Budget 

Be a guest on Moment Masters Show - email podcast@momentmasters.com 

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